Today (June 6), the author learned from Ningbo Customs that the car refrigerator produced by Ningbo Jiayuan Electronics Co., Ltd. ranked first in the world in terms of the number of products and total transaction value exported to Central and Eastern European countries in 2022.
According to Shen Lijun, general manager of Ningbo Jiayuan Electronics Co., Ltd., monthly sales can reach more than 70,000 units.
In October last year, the company began to get involved in live streaming in the domestic market, and after several months of exploration on Taobao, Douyin and other platforms, the number of orders in the domestic market is increasing day by day.
Innovation leads to high-quality development. For a long time, Jiayuan Electronics has been deeply engaged in the research and development, manufacturing and sales of semiconductor refrigeration refrigerators and compressor refrigerators, and constantly introduced new equipment and new technologies offline, innovated to drive the diversified development of products, and further enhanced the comprehensive competitiveness of enterprises, and the products are exported to Europe, America, Japan and South Korea, and foreign trade business accounts for 95% of the company’s total operation. In the first quarter of this year, the company’s output value reached 30 million yuan, and the sales volume of multi-series car refrigerators was 150,000 units, and orders increased. In summer, the car refrigerator can not only prepare cold drinks for travelers, but also play a role in food preservation, which greatly improves the quality of self-driving travel. With the help of online bilingual live broadcast in Chinese and English, Jiayuan Electronics shows new products and introduces new functions for customers at home and abroad, and continuously broadens customer channels.
The car refrigerator produced by Ningbo Jiayuan Electronics Co., Ltd. has won the favor of the market. “Due to the impact of the new crown pneumonia epidemic, we did not go abroad in the first two years, and even in China we often had limited mobility, so we set our sights on the ‘live broadcast economy’, promoted our products through online live broadcasts, and eventually sold them all over the world.” Shen Lijun, general manager of Jiayuan Electronics, said.
With the continuous popularity of the domestic “camping economy”, Jiayuan Electronics has also taken advantage of the east wind to continuously introduce international advanced technologies, including PU foaming agent, thermostat, performance tester, refrigerant leakage tester, etc., laying the foundation for product diversification and extending the industrial chain. “In addition to on-board camping refrigerators, we are also developing beauty refrigerators, breast milk refrigerators, champagne refrigerators, etc., and when the idea is opened, the product line is naturally wider.” Shen Lijun said.
Today, whether it is the industry change of new energy vehicles or the new trend of outdoor camping, it has injected great momentum into Jiayuan Electronics. Then, on the basis of making good use of the bilingual live broadcast platform in Chinese and English, Jiayuan Electronics will continue to introduce new concepts and technologies, continue to practice “internal strength”, upgrade the sales model of diversified and customized car refrigerators, actively develop related new products, fully meet the diverse needs of customers, and broaden the company’s new development space. (Reporter: Hong Bin)
Publisher：INN ，Please indicate the source of the reprint： https://news.ngoimo.org/china-news/2023/06/06/archives/11002