Call for proposals for logo designs of Zhejiang!

in印象浙江 

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Dear all, 

We are pleased to announce the launch of a Call for Proposals for the Logo Design of Zhejiang

As it is known to all, Zhejiang Province is famous for its rich culture and vibrant economy. The impression and image of Zhejiang can be interpreted from its provincial brand – Picturesque and Dynamic Zhejiang, a brand that fully shows the spirit and dynamism of Zhejiang. 

We are here to invite all logo designers and enthusiasts across the globe to submit their logo design ideas for Zhejiang! 

We believe that your brilliant ideas will help more people to show the beauty of Zhejiang and contribute to the cross-cultural communication between different cultures and countries. 

Welcome to join us now!

诗画江南、活力浙江”作为浙江省域品牌已于2022年6月在浙江省第十五次党代会上正式发布。

短短八个字,传递出浙江叩响的时代之音,彰显了浙江的山水之秀、人文之美、创新之魂,展示了新时代的浙江精神、浙江文化、浙江气质。

但在这个万物互联的时代,我们需要更具画面感的表达、更有冲击性的视觉、更富传播力的形象,从而让整个省域品牌更有张力、活力、生命力,真正实现形神兼备、相得益彰、融通中外。

LOGO就是品牌的形象表征和内核呈现。如何设计出充分彰显浙江诗画山水之美、生动展示浙江发展活力之奔涌的省域品牌LOGO,浙里已为你搭建好了舞台,期待您来一展身手!

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Scan the QR code or click “read more” to join us!

Terms and Conditions 参赛须知

01

Qualifying Entrants 参赛对象

All logo designers and enthusiasts across the globe are welcome to join the contest.  

全球标识设计者和爱好者均可参与。

02

Deadline 提交作品截止时间

September 20, 2022 (This deadline is the deadline for the submission of your proposals. Applicants who fail to meet the deadline will not be eligible for the contest.

2022年9月20日(此截止时间为文件提交时间,逾期将不具备应征资格。)

03

Online Voting 网络投票

October 1 to 7, 2022      

2022年10月1日—10月7日

04

Design Requirement 设计要求

All entries need to be in accordance with the positioning of Zhejiang Province as well as the overtone of the provincial brand of Zhejiang – Picturesque and Dynamic Zhejiang. A good entry needs to integrate the natural landscape, cultural spirits and the development features of Zhejiang with a novel, thematic and future-oriented idea, making it acceptable for all the people of the international community. 

设计作品应围绕“诗画江南、活力浙江”主题词,立足浙江省的省域定位,充分结合浙江山水风情、文化气质、发展特色,面向未来、立意新颖、主题鲜明,具备强大的社会感召力和文化引领力,能够得到国内、国际社会普遍认可。

All entries need to show a good integration of both the Chinese and the English titles of Zhejiang’s provincial brand – “诗画江南 活力浙江” and “Picturesque and Dynamic Zhejiang” with a scenario-based design, making sure that the logo can harmoniously fit with different scenarios when colours, materials, sizes, dimensions and other factors may change accordingly. The entries need to consider the flexibility with different media forms, making sure that the logos can be presented well in whatever media forms, both traditional and digital. 

设计作品需包含完整中英文名称“诗画江南、活力浙江“Picturesque and Dynamic Zhejiang”与LOGO的基本组合方式。场景化应用设计延展兼具充足的形象表现力和艺术感染力,在任何颜色、材质、大小、平面或立体、静态或动态的载体中体现时,均不影响品牌形象的整体视觉美感和表现力,适合传统媒体及新媒体传播、推广的需求,在实际应用中有良好的视觉效果。

05

Entry Requirement 征集作品要求

The design shall be submitted as a JPG/PNG file (no large than 5M) with a precision of 300dpi and a size of 297mm x 420mm (A3 horizontal or vertical) with the logo in the upper part and its descriptions in the lower part. 

每件作品需提交一份精度为300dpiJPG/PNG格式文件,尺寸为 297mm x 420mm (A3竖排或横排),内容为LOGO与设计说明。

Each entry may submit a JPG image (within 5M) with a precision of 300dpi and a size of 297mm x 420mm (A3 vertical), consisting of 3 to 5 demo scenarios for reference. (Optional)

每件作品可提交一份精度为300dpi的JPG/PNG格式文件,尺寸为 297mm x 420mm (A3竖排),内容为3-5张场景应用。(选择性提交)

Each entry may also submit a video clip (MP4no large than 100M) of less than 15 seconds with a resolution of 1920*1080. (Optional)

每件作品可提交一个时长15秒以内的LOGO动态视频(格式为MP4),视频分辨率为1920*1080。(选择性提交)

It is prohibited to show any information relevant to the design(s) or design organization(s). 

提交作品或视频中任何地方均不能出现作者或参与机构的相关信息,否则判定为无效稿件。

Each designer shall demonstrate his or her idea, concept and meaning of his or her works in Chinese or English in the Application Form, and submit the form with the Commitment Letter to the application system.

应征作品须在《报名表》内以中文或英文填写作品的创作思路、理念和含义,连同《应征承诺函》一并提交至浙江省域品牌LOGO设计征集活动官方平台。

The submitted entries need to be sent in one document with the title “Zhejiang Provincial Brand Logo + designer’s name + designer’s phone number”. All materials related to the entries will not be returned back once the entries are submitted. Please do remember to back up your work.

应征作品资料提交时,须以“浙江省域LOGO征集+姓名+手机号码”的形式规范文件命名,作品一经提交概不退还,请作者自留底稿。

All entries shall be the original works without similarity to the brand logos of any other city across the globe. All entrants shall assume full legal responsibility for the copyright of their entries. The Organizer has the right to reject the works suspected of plagiarism.

所有应征作品必须为提交者的原创作品,不得与其他城市品牌LOGO雷同或相似,提交者须对作品的版权与著作权承担完整法律责任,活动组委会对涉嫌抄袭的作品有权不予采纳。

06

Submission Ways  提交方式

Step1: Click https://h5.zjol.com.cn/material/hlzj/ to join the contest.

Step2: Fill in the required information and upload your designs.

Step3: Click “Submit” after you upload your designs and finish filling in the required information. Once the system shows it has completed the submission, then it means that your application has been processed. 

Prizes and Awards 奖项和荣誉

  • Gold prize winner (1 entry) will receive an award of RMB 300,000 (pre-tax) and a certificate of honour.
    金奖作品1件,每件奖金人民币30万元,颁发获奖证书。
  • Silver prize winners (5 entries) will each receive an award of RMB 100,000 (pre-tax) and a certificate of honour
    银奖作品5件,每件奖金人民币10万元,颁发获奖证书。
  • Bronze prize winners (15 entries) will each receive an award of RMB 30,000 (pre-tax) and a certificate of honour.
    铜奖作品15件,每件奖金人民币3万元,颁发获奖证书。
  • Merit prize winners (30 entries) will each receive an award of RMB 10,000 (pre-tax) and a certificate of honour.
    优秀奖作品30件,每件奖金人民币1万元,颁发获奖证书。
  • Shortlisted prize winners (50 entries) will each receive a certificate of honour.
    入围作品50件,颁发获奖证书。
  • Excellent organization prize winners will receive a certificate of honour.
    设立优秀组织奖,颁发相关证书。

In the case of multiple designers, the award shall be shared within the team by mutual agreement. Prize winners should be responsible for income taxes. 

如果有多个设计师参与,奖金将由团队内部共同协商分配。获奖者应自行按照相关国家(包括但不限于中华人民共和国)及相关地区的法律规定纳税。

Special Notes 特别声明

  • The copyright of all winning entries belongs to the Organizer of the contest. The Organizer has the right to modify the winning works, and the prize winners are obliged to assist the Organizer to make further modifications to the shortlisted works. The Organizer has no obligation to pay an extra fee except for the prize award according to the announcement.
    所有获奖作品著作权归主办方所有,主办方有权对获奖作品进行修改,获奖者有义务协助主办方对入围的作品作进一步修改。主办方除根据本征集公告向获奖者支付奖金外,不再支付其他报酬和费用。
  • The final logo design shall be approved by the Organizer. The Organizer has the right to license authorized institutions to use the logo in any form. The uses include but are not limited to: promotional activities, communications, cultural and educational projects and any activities related to Zhejiang; production, publication, broadcasting and media publicity; marketing activities of authorized television broadcasters, business partners, etc.; other authorized projects.
    LOGO设计方案的最终确定须经活动主办方批准。主办方有权决定或许可第三方以任何形式、任何媒体和任何技术对标志进行使用,其用途包括但不限于:由浙江省有关部门或其许可的第三方组织的推广活动、制作或销售的宣传或信息资料、文化教育项目和任何与浙江省域宣传相关的活动;生产、印刷、电视转播或媒体互动宣传;在电视转播、持权转播商的推广、及其商业合作伙伴所推广的市场活动,以及相关授权项目中的使用。
  • Designers applying to participate in this contest are all regarded as agreeing with the above regulations and the content of the Commitment Letter. The Organizer has the sole right to interpret the regulations.
    凡向本活动主办方投稿,均视为已接受本征集启事所有条款。对本规则产生任何疑议,主办方保留最终解释权。
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Publisher:INN ,Please indicate the source of the reprint: https://news.ngoimo.org/china-news/2022/08/10/archives/10951

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