Keeping the right innovation, passing on the torch to the new, the stars shine together, and the China Wine Industry Association stands for 30 years

The years flow gold, glory follows. On the afternoon of March 26th, the 30th anniversary celebration of the establishment of the China Wine Industry Association was held in Tai’an, Shandong.


The 30 years of China Liquor Association have grown up under the care of leaders at all levels and 30 years with the support of all walks of life. It is 30 years of growth under the care of the industry, and 30 years of sharing the fate of the industry. Zhang Chonghe, former deputy director of the Central Editorial Office, now secretary of the party committee and president of the China Light Industry Federation, Fang Aiqing, deputy director of the Economic Committee of the 13th Committee of the National Committee of the Chinese People’s Political Consultative Conference and former vice minister of the Ministry of Commerce, Ma Chunliang, director of the Department of Food Production Safety Supervision and Administration of the State Administration for Market Regulation, Wang Qian, chairman of the Finance and Trade Light Textile and Tobacco Trade Union of the All-China Federation of Trade Unions, Chen Guang, vice chairman of the 12th and 13th CPPCC Shandong Province, Jiang Ning, member of the Standing Committee of the Tai’an Municipal Party Committee and vice mayor, He Jihong, president of the China Vice-Food Circulation Association, delivered a speech for the celebration, and the former vice president of the China Light Industry Federation. Pan Beilei, honorary chairman of the 123rd Council of China Wine Association, sent a congratulatory letter to celebrate the 30th anniversary of the establishment of China Wine Association, and encouraged China Wine Association and all colleagues in the wine industry to unite and work hard, forge ahead, and make new contributions to the high-quality development of the industry.
At the ceremony, Song Shuyu, Chairman of China Wine Association, recalled and summarized the unforgettable moments since the establishment of the association in 1992, and thanked everyone who has supported and helped China Wine Association and the wine industry along the way. The new 30 years have begun, the journey is long, facing the future, Chairman Song Shuyu said that the China Wine Industry Association will not fail in its mission, continue to shoulder the new mission with a solid pace, and create new and greater brilliance with colleagues in the wine industry.
In order to pay tribute to the predecessors of the wine industry who have made outstanding contributions to the development of the industry, and commend the advanced models of the industry in the past 30 years. At the ceremony, the China Wine Industry Association posthumously awarded the “30-year Lifetime Merit Award of China’s Wine Industry” to 32 old experts, old-timers and craftsmen of the older generation who have passed away, and Bu Zhengfa, former president of China Light Industry Federation, and Song Shuyu, chairman of China Wine Industry Association, presented honors to the family representatives of the winners of the “China Wine Industry 30 Years Lifetime Merit Award”. In order to encourage the wine industry to carry forward the fine traditions, the “30-year lifetime achievement award of China’s wine industry”, “30 years of scientific and technological achievements of China’s wine industry”, “30 years of social welfare award of China’s wine industry” “30 years of cultural double innovation award of China’s wine industry”, “30 years of market development award of China’s wine industry”, “30 years of equipment intelligent manufacturing award of China’s wine industry”, “30 years of media contribution award of China’s wine industry”, “30 years of famous wine collector in China’s wine industry”, “30 years of meritorious figure in China’s wine industry” and other awards. Commendations were given to meritorious figures and enterprises who have made significant contributions to the development of China’s wine industry in the past 30 years.
As a traditional industry, the wine industry is an eternal pursuit of integrity and innovation, and passing on the torch is the driving force for development. In the past 30 years, the Chinese wine industry has come from twists and turns, and although it has experienced ups and downs, it has sung and overcome difficulties all the way! Thirty years of glory and dreams, the achievement of China’s wine industry today, standing on a new node, the celebration looks back on the past and looks forward to the future in the form of dialogues and keynote speeches: Wang Yancai, honorary chairman of China Liquor Association, Ji Keliang, master of Chinese winemaking and former chairman of Moutai Group, Gao Jingyan, liquor expert, Li Yongqing, liquor expert, Zhang Wujiu, former vice president and chief brewery technical consultant of China Food Fermentation Industry Research Institute, Lu Ronghua, former director of Shanghai Liquor Monopoly Bureau, Zhu Sixu, former deputy director of Guangdong Liquor Monopoly Administration, shared the moments and touching stories they have traveled with the Chinese wine industry;
The three honorary vice presidents of the China Liquor Association, Li Baofang, Li Shuguang and Li Qiuxi, reunited at the celebration site, allowing the industry to see the “three Li” on the same stage and in the same frame again; Sun Baoguo, academician of the Chinese Academy of Engineering and president of Beijing Technology and Business University, shared his thoughts on the direction of innovation; Ding Xiongjun, Secretary of the Party Committee and Chairman of China Kweichow Moutai Distillery (Group) Co., Ltd., Secretary of the Party Committee and Chairman of Jiangsu Yanghe Distillery Co., Ltd., Zhang Liandong, Chairman of Jiangsu Shuanggou Wine Industry Co., Ltd., Liu Miao, Secretary of the Party Committee and Chairman of Luzhou Laojiao Group and Co., Ltd., Yuan Qingmao, Secretary of the Party Committee and Chairman of Shanxi Xinghuacun Fenjiu Group Co., Ltd., Liang Jinhui, Secretary of the Party Committee and Chairman of Anhui Gujing Gongjiu Co., Ltd., Geng Chao, Secretary of the Party Committee and Chairman of Beijing Yanjing Beer Group, Wang Hao, Secretary of the Party Committee, Chairman and General Manager of COFCO Liquor, Sun Aibao, Chairman of China Shaoxing Huangjiu Group Co., Ltd. and other leading industry leaders came to the front of the stage to jointly examine the wonderful story of the current “looking at the present and the dynasty” of the wine industry; The passionate speeches of the young generation of wine industry elites, such as the deputy to the National People’s Congress, the general manager of the tasting and innovation center of Luzhou Laojiao Co., Ltd., and Zeng Na, the inheritor of the 23rd generation of Luzhou Laojiao traditional brewing skills, also allowed the colleagues in the wine industry to paint a picture of the future of the wine industry.
The road of tomorrow is long, and the walker is far. Under the witness of more than 1,000 industry representatives at the scene, Chairman Song Shuyu, Sun Baoguo, Ding Xiongjun, Jiang Wenge, Zhang Liandong, Yuan Qingmao, Liu Miao, Liang Jinhui, Wang Junlin, Song Kewei, Jiang Zongxiang, Geng Chao, Sun Jian, Wang Hao, Sun Aibao, Zhang Mingxin, Xiao Dan, Yu Xianguo and Lu Fuping jointly issued the proposal of “Starting Again and Responsibility is Heavier than Mount Tai”, and held the launching ceremony of “China’s wine industry starting again”, opening a new chapter for the high-quality development of the wine industry.
The ceremony also held the release ceremony of the “30 Years of Chinese Wine Industry” series of books. It is reported that the “30 Years of China’s Wine Industry” series of books took 1 year and 4 months to compile, with a total of six volumes, 4492 pages, and 2,111,398 words. Including “Development”, “Enterprise”, “People”, “Origin/Products”, “China Wine Association” and other chapters. Through detailed information and vivid characters, it sorts out the achievements and growth experience of China’s wine industry in the past 30 years, reflects the changes and development achievements of the wine industry in the past 30 years, and highlights the spirit of the wine industry in the new era.
30 years, it is the cultivation of a seedling that grows into a towering tree; 30 years is the brewing of a new wine and old maturity into fragrant wine; 30 years is a series of traces in the itinerary of an enterprise; 30 years is a timeless old song in the memory of the industry. 30 years is a memory, inscribed with the footsteps of China’s wine industry; 30 years is a clarion call, jumping the pulse of China’s wine industry constantly surpassing. Summarize for the past, help for the present, and pledge for the future! In the past 30 years of leaps and changes, the China Wine Industry Association has grown into an important force to promote the sustainable development of the wine industry along with the development of the wine industry. Looking forward to the future, starting again, the responsibility is heavier than Mount Tai, and the China Wine Industry Association and the Chinese wine industry will surely write new brilliance!

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